Reel

Hello, it's

Reel

Screen recordings, auto-directed.

Hit record. Reel watches the action and moves the camera like an editor would — then hands you a demo that looks hand-cut. Native macOS, near-zero effort.

REEL  |  ORIGINAL   ·   DIRECTED BY THE APP   ·   SHOT ON YOUR SCREEN   ·   100% APPLE-NATIVE
Hero demo loop · 16:9

Most tools just capture your screen. Reel directs it.

The whole pitch, in four seconds

Raw recording
BEFORE · flat, static, off-center
Directed export
AFTER · auto-zoom, framed, polished

01

Auto-director

Reel watches your clicks and keystrokes, then springs the camera — zoom in on the work, hold steady, pull back to wide. Hand-edited feel, zero editing.

02

Premium frames

Your recording becomes a rounded, shadowed card over a gradient or wallpaper. The look that instantly reads "polished demo."

03

Repurpose

Record once. Export the 16:9 demo, the 9:16 vertical, the square, and a looping GIF — every cut reframed around the action automatically.

Record once.
Ship everywhere.

One take, reframed automatically around the action — landscape, vertical, square, and a looping GIF.

16:9 demo
9:16
1:1

Pricing · undercut, not undersold

Free

$0

Watermarked exports

  • /Auto-director
  • /Premium frames
  • /1080p export
Choose Free

Pro

Popular

$8 /mo billed yearly

For makers

  • /No watermark
  • /4K · 60fps
  • /Cursor + narrator bubble
  • /All backgrounds
Choose Pro

Studio

$15 /mo billed yearly

Record once, ship everywhere

  • /Everything in Pro
  • /Repurpose engine
  • /AI voiceover · 15 languages
  • /Priority renders
Choose Studio